| No |
Name* |
Title/ Institution |
Abstract |
| 1. |
Craig E. CARROLL |
Visiting Scholar,
Leonard N. Stern School of Business
New York University, USA |
Transparency Signaling and Disclosure Alignment in the CSR Reporting of Chinese Companies: A Cross-Cultural Extension |
| 2. |
Ni CHEN |
Associate Professor,
Department of Communication,
University of Macau, Macau |
High-Minded Utilitarian Public Relations Students Dance to Two Drummers |
| 3. |
Xianhong CHEN |
Professor and Associate Dean,
School of Journalism and Information Communication,
Huazhong University of Science and Technology, China |
The Strategic Shift of Public Relations Discipline: Opportunities and Challenges Faced by China in the Big Data Era |
| 4. |
Yi-Ru Regina CHEN |
Assistant Professor,
Department of Communication Studies,
Hong Kong Baptist University, Hong Kong |
Factors Influencing Donor Engagement in Mobile SNS: A Study of WeChat in China |
| 5. |
Kiranjit KAUR |
Professor,
Faculty of Communication and Media Studies,
Universiti Teknologi MARA, Malaysia |
Recent Technological Development Trends and Socio-economic Challenges Impacting on Public Relations and Strategic Communication |
| 6. |
Michael KENT |
Professor,
School of Advertising and Public Relations,
University of Tennessee Knoxville, USA |
A Meta Analysis of Persuasion in Social Media: Merging Theory and Practice |
| 7. |
Sora KIM |
Programme Deputy Director and Associate Professor,
M.S.Sc. in Corporate Communication Programme,
School of Journalism and Communication,
The Chinese University of Hong Kong, Hong Kong |
The Use of CEO Personality in Crisis Communication on Social Media |
| 8. |
Spiro K. KIOUSIS |
Professor and Executive Associate Dean,
College of Journalism and Communications,
University of Florida, USA |
In the Eye of Democracy: Mediated Public Diplomacy and the International Agenda Building Influence of the 2014 Hong Kong Protest |
| 9. |
David MCKIE |
Professor,
Management Communication,
Waikato Management School,
The University of Waikato, New Zealand |
Zeitgeist Strategies: Public Relations, Forging Futures, and Tracking Trends |
| 10. |
Augustine PANG |
Associate Professor and Programme Director of Master of Mass Communication,
Wee Kim Wee School of Communication and Information,
Nanyang Technological University, Singapore |
A Broad Stroke or Different Strokes for Different Folks? Examining the Subtleties in Crisis Management Approaches between State-owned Enterprises and Privately-owned Enterprises in China |
| 11. |
Bey-ling SHA |
Director and Professor,
School of Journalism and Media Studies,
San Diego State University, USA |
Identity and Political Public Relations: Implications of/for Gender, Race, and Nation |
| 12. |
Anbin SHI |
Professor and Associate Dean,
School of Journalism and Communication,
Tsinghua University, China |
The Transcultural Turn of Crisis Communication in the Era of Digital Media: Case Studies and Theoretical Implications from Greater China |
| 13. |
Minjung SUNG |
Professor and Department Chair,
Department of Advertising and Public Relations,
Chung Ang University, South Korea |
Using Social Media for Corporate:
Comparative Analysis of Communication Strategies on Corporate Weibo and Facebook |
| 14. |
Maureen TAYLOR |
Director and Professor,
School of Advertising and Public Relations,
University of Tennessee Knoxville, USA |
Public Diplomacy and Evolving Health Communication Networks in China:
How International Relationships Effect Government-Public Relationships |
| 15. |
Ning ZHANG |
Professor and Associate Dean,
School of Communication and Design,
Sun Yat-sen University, China |
Creative Politics: The Policy Participation of Multiple Subjects and The New Political Relationship by The Case of “Meng Hao and the No. 39 Document” |
| 16. |
Tina Tianduo Zhang |
Ph.D. Student, College of Journalism and Communication, University of Florida, USA |
In the Eye of Democracy: Mediated Public Diplomacy and the International Agenda Building Influence of the 2014 Hong Kong Protest |
