Conference Speakers

International Conference “Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era”
Date: 17 March 2016, Thursday
Venue: The C-Centre, 3/F, Humanities Building, New Asia College, CUHK
No Name* Title/ Institution Abstract
1. Craig E. CARROLL Visiting Scholar,
Leonard N. Stern School of Business
New York University, USA
Transparency Signaling and Disclosure Alignment in the CSR Reporting of Chinese Companies: A Cross-Cultural Extension
2. Ni CHEN Associate Professor,
Department of Communication,
University of Macau, Macau
High-Minded Utilitarian Public Relations Students Dance to Two Drummers
3. Xianhong CHEN Professor and Associate Dean,
School of Journalism and Information Communication,
Huazhong University of Science and Technology, China
The Strategic Shift of Public Relations Discipline: Opportunities and Challenges Faced by China in the Big Data Era
4. Yi-Ru Regina CHEN Assistant Professor,
Department of Communication Studies,
Hong Kong Baptist University, Hong Kong
Factors Influencing Donor Engagement in Mobile SNS: A Study of WeChat in China
5. Kiranjit KAUR Professor,
Faculty of Communication and Media Studies,
Universiti Teknologi MARA, Malaysia
Recent Technological Development Trends and Socio-economic Challenges Impacting on Public Relations and Strategic Communication
6. Michael KENT Professor,
School of Advertising and Public Relations,
University of Tennessee Knoxville, USA
A Meta Analysis of Persuasion in Social Media: Merging Theory and Practice
7. Sora KIM Programme Deputy Director and Associate Professor,
M.S.Sc. in Corporate Communication Programme,
School of Journalism and Communication,
The Chinese University of Hong Kong, Hong Kong
The Use of CEO Personality in Crisis Communication on Social Media
8. Spiro K. KIOUSIS Professor and Executive Associate Dean,
College of Journalism and Communications,
University of Florida, USA
In the Eye of Democracy: Mediated Public Diplomacy and the International Agenda Building Influence of the 2014 Hong Kong Protest
9. David MCKIE Professor,
Management Communication,
Waikato Management School,
The University of Waikato, New Zealand
Zeitgeist Strategies: Public Relations, Forging Futures, and Tracking Trends
10. Augustine PANG Associate Professor and Programme Director of Master of Mass Communication,
Wee Kim Wee School of Communication and Information,
Nanyang Technological University, Singapore
A Broad Stroke or Different Strokes for Different Folks? Examining the Subtleties in Crisis Management Approaches between State-owned Enterprises and Privately-owned Enterprises in China
11. Bey-ling SHA Director and Professor,
School of Journalism and Media Studies,
San Diego State University, USA
Identity and Political Public Relations: Implications of/for Gender, Race, and Nation
12. Anbin SHI Professor and Associate Dean,
School of Journalism and Communication,
Tsinghua University, China
The Transcultural Turn of Crisis Communication in the Era of Digital Media: Case Studies and Theoretical Implications from Greater China
13. Minjung SUNG Professor and Department Chair,
Department of Advertising and Public Relations,
Chung Ang University, South Korea
Using Social Media for Corporate:
Comparative Analysis of Communication Strategies on Corporate Weibo and Facebook
14. Maureen TAYLOR Director and Professor,
School of Advertising and Public Relations,
University of Tennessee Knoxville, USA
Public Diplomacy and Evolving Health Communication Networks in China:
How International Relationships Effect Government-Public Relationships
15. Ning ZHANG Professor and Associate Dean,
School of Communication and Design,
Sun Yat-sen University, China
Creative Politics: The Policy Participation of Multiple Subjects and The New Political Relationship by The Case of “Meng Hao and the No. 39 Document”
16. Tina Tianduo Zhang Ph.D. Student, College of Journalism and Communication, University of Florida, USA In the Eye of Democracy: Mediated Public Diplomacy and the International Agenda Building Influence of the 2014 Hong Kong Protest

*Listed in alphabetical order of surname