Managing Director, Yahoo Taiwan
Head of Advertising Solutions Development,
Yahoo APAC

Erika Wang participated in Yahoo Taiwan in 2010 as General Manager of Sales Group, leading the sales group to focus on targeting ad, social marketing and mobile advertising business operation. Under her leadership, she will continue bring the revenue in display ad and search marketing advertising and create superior growth success, leading the team into the media business in Taiwan double-digit growth target. Erika was promoted as VP of Sales Group for Yahoo TW and HK in 2013, and also serve as Managing Director of Yahoo TW and Head of Yahoo APAC Advertising Solutions Development since 2014.

Prior to Yahoo Taiwan, Erika Wang was the MD of Mindshare Taiwan, and led the team to won the Taipei Deaflympic Game Pitch in 2009,and brought revenue grow versus year 2008. She also made Mindshare Taiwan historical high both sales and revenue records in 2006.

Erika Wang also served in the following positions：

• Deputy GM of FCB Advertising Agency Beijing (2005)
• Marketing VP of DaChan Foods Company (Shanghai/ Beijing/Taipei) (2002~2004)
• COO of Chinatimes.com (2001~2002)- made chinatimes.com breakeven in the tough web ages
• Business Director of Ogilvy Advertising Agency (2000~2001)
• Category Manager (commercial brands) of SmithKline Beecham Far East Taiwan

Erika Wang has over 20 years solid experiences from advertising to marketing and operations with good knowledge on channel environment, consumer trend, product development, distributor management and media environment.

Erika graduated from Tamkang University BA degrees in English, Taipei Taiwan.
 

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Managing Director,
Ogilvy Public Relations, Hong Kong
Advisor, M.S.Sc. in Corporate Communication programme,
School of Journalism and Communication, CUHK

Clara Shek is Managing Director of Ogilvy Public Relations in Hong Kong. Since joining the firm in 1999, Clara has partnered with her team to build Ogilvy’s consistent leadership position in Hong Kong through organic growth, two landmark acquisitions and establishing ground-breaking practices in Travel & Tourism, Social Media, Sustainability and Healthcare Communications.

Under her leadership, Ogilvy PR has enjoyed record growth and won industry accolades, including being named Marketing Magazine’s Hong Kong PR Agency of the Year in six of the past eight years. In 2014, Clara won both the Hong Kong PR Awards – Distinguished Professional of the Year organised by Hong Kong Public Relations Professionals’ Association, and Marketing Magazine’s inaugural Hong Kong PR Awards – PR Agency Head of the Year. In November, 2015, Clara was named one of the 10 most influential individuals in the “Media – Advertising, Marketing, PR and Broadcasting” industry in the inaugural Debrett’s Hong Kong 100. Debrett’s is a British lifestyle brand that has been recognizing people of influence in the U.K. for almost 250 years. The Debrett’s Hong Kong 100 is an annual list that celebrates the city’s 100 most influential people, featuring those who have inspired, achieved and instigated change beyond expectation across 10 sectors.

Clara actively contributes to the development of the PR industry and is a keen supporter of community and youth development. She currently serves as an advisor to Hong Kong Public Relations Professionals’ Association, a member of the Council of the Hong Kong Federation of Youth Groups, Governing Committee member of the Hong Kong Red Cross Blood Transfusion Service, and Co-opted member of the Community and Publicity Committee of Hong Kong Consumer Council.
 

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Professor, Management Communication,
Waikato Management School,
The University of Waikato, New Zealand

Professor David Mckie teaches Strategic Communication and Leadership at Waikato Management School in New Zealand. He has co-authored eight books including Reconfiguring PR: Ecology, Equity, and Enterprise (2007), which won the PRIDE award; PR and Nation Building: Influencing Israel (2013); The Business of Truth: A Guide to Ethical Communication (2005); Please Don’t Stop the Music: An Ensemble Leadership Repertoire and Strategic Innovation for Uncertain Times; the Handbook of Critical PR (2015), and over 100 book chapters and journal articles. As CEO of RAM (Results by Action Management) International, his consultancy work covers organisations in Australasia, Asia, Europe, and the US.
 

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Senior Vice President – Reputation Management,
Asia Pacific, Ruder Finn Asia Limited

Charles Lankester has built a career in reputation management and understands the business of delivering results whilst balancing the requirements and interests of numerous, complex stakeholders. He has worked in London, Hong Kong, Singapore, China and South Korea since 1986. Prior to joining Ruder Finn in 2014, he held leadership positions at many of the world’s most respected communications firms including Burson-Marsteller and Weber Shandwick. Widely published and quoted in the business and communications media, Charles is also a regular commentator on the evolution of social media opportunities and threats.
 

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Professor and Executive Associate Dean,
College of Journalism and Communications,
University of Florida, USA

Dr. Spiro Kiousis is Executive Associate Dean for the College of Journalism and Communications and is a professor of public relations. He holds a B.A. in mass media from the University of San Francisco, an M.A. in media studies from Stanford University, and a Ph.D. in journalism from the University of Texas at Austin. His current research interests include political public relations, political communication, and digital communication. Specifically, this interdisciplinary research explores the interplay among political public relations efforts, news media content, and public opinion in traditional and interactive mass mediated contexts.

Dr. Kiousis has had articles published in several leading journals, including Communication Research, Journal of Communication, the Harvard International Journal of Press/Politics, Mass Communication & Society, Public Relations Review, Communication Yearbook, Communication Education, the International Journal of Public Opinion Research, the International Communication Gazette, Public Relations Journal, Journal of Public Relations Research, Journalism Studies, Journal of Media and Religion, Journal of Political Marketing, Journalism and Mass Communication Quarterly, the Southwestern Mass Communication Journal, Journal of Communication Management, and New Media & Society. He also serves on numerous editorial boards and has presented papers to the International Communication Association, the Association for Education in Journalism and Mass Communication, the National Communication Association, the World Association for Public Opinion Research, the American Association for Public Opinion Research, the Southwest Education Council for Journalism and Mass Communication, and the Public Relations Society of America. He recently co-edited a book with Jesper Stromback (Mid-Sweden University) titled “Political Public Relations: Principles and Applications” (Routledge) http://www.routledge.com/books/details/9780415873819/, as well as co-wrote a book with Max McCombs (University of Texas), Lance Holbert (The Ohio State University), and Wayne Wanta (University of Florida) titled “The News and Public Opinion: Media Effects on Civic Life” (Polity) http://www.polity.co.uk/book.asp?ref=9780745645186.
 

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Vice President,
International Media Affairs,
Huawei

 Joe Kelly is an award-winning global communications professional. He has served as vice president of corporate communications at Huawei in China since 2012 and is primarily accountable for international and social media for a global technology leader that enjoyed revenue of over $60 billion worldwide in 2015.

Before joining Huawei, he was director of communications at BT in the UK. Before that, he was global director of PR for Marconi and head of communications for Europe for Xerox.

He started his career as a journalist, writing for range of top tier business newspapers in the US and UK, during which time he charted the rise of personal computing and the internet and mobility as they became mainstream elements in the world’s social and economic fabric.
 

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Programme Director and Professor,
M.S.Sc. in Corporate Communication Programme,
School of Journalism and Communication,
CUHK, Hong Kong

Yi-Hui Huang is Professor of the School of Journalism and Communication at The Chinese University of Hong Kong. She received her Ph.D. in mass communication from the University of Maryland, USA. Dr. Huang’s research interests include public relations management, crisis communication, conflict and negotiation, and cross-cultural communications and relationship. Her research awards include the Best Article Award in Public Relations Scholarship awarded by the National Communication Association, USA, Vice-chancellor’s Exemplary Teaching Award, The Chinese University of Hong Kong, the Distinguished Research Award given by the National Science Council, R.O.C and Top paper award given by the International Communication Association. She has served in the editorial board for Journal of Communication, Communication Theory, Public Relations Review, Journal of Public Relations Research, Asian Journal of Communication, Communication Studies, Journal of Business Ethics, and International Journal of Strategic Communication.
 

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Senior Vice President,
BlueCurrent Hong Kong

James Hacking is a marketing and communications expert who is in charge of The BlueCurrent Group, an Omnicom agency that delivers to companies and brands effective communications across digital, social and media channels. BlueCurrent Hong Kong’s core work is to help take Asian companies global and to help brands from outside the region enter the marketplace. BlueCurrent also serves as the creative and digital team for FleishmanHillard, helping the global communications firm provide integrated solutions to its clients. Mr. Hacking is a well-known industry commentator on many aspects of marketing and communications and has appeared in the likes of Campaign Asia and on Bloomberg TV.

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Visiting Scholar
Leonard N. Stern School of Business,
New York University, USA

Craig E. Carroll (Ph.D., University of Texas at Austin) is a visiting scholar at New York University, and on the adjunct faculty at IE University in Madrid, Spain and Singapore Management University in Singapore. He is the editor of three books, Corporate Reputation and the News Media (Routledge, 2010), the Handbook of Communication and Corporate Reputation (Wiley-Blackwell, 2013), and the SAGE Encyclopedia of Corporate Reputation (Sage, in press). He is past chair of the Public Relations division of the International Communication Assocaition.

List of Speakers