International Conference “Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era”
| Date: | 17 March 2016, Thursday |
|---|---|
| Venue: | The C-Centre, 3/F, Humanities Building, New Asia College, CUHK |
| No | Name* | Title/ Institution | Abstract |
| 1. | Craig E. CARROLL | Visiting Scholar, Leonard N. Stern School of Business New York University, USA |
Transparency Signaling and Disclosure Alignment in the CSR Reporting of Chinese Companies: A Cross-Cultural Extension |
| 2. | Ni CHEN | Associate Professor, Department of Communication, University of Macau, Macau |
High-Minded Utilitarian Public Relations Students Dance to Two Drummers |
| 3. | Xianhong CHEN | Professor and Associate Dean, School of Journalism and Information Communication, Huazhong University of Science and Technology, China |
The Strategic Shift of Public Relations Discipline: Opportunities and Challenges Faced by China in the Big Data Era |
| 4. | Yi-Ru Regina CHEN | Assistant Professor, Department of Communication Studies, Hong Kong Baptist University, Hong Kong |
Factors Influencing Donor Engagement in Mobile SNS: A Study of WeChat in China |
| 5. | Kiranjit KAUR | Professor, Faculty of Communication and Media Studies, Universiti Teknologi MARA, Malaysia |
Recent Technological Development Trends and Socio-economic Challenges Impacting on Public Relations and Strategic Communication |
| 6. | Michael KENT | Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA |
A Meta Analysis of Persuasion in Social Media: Merging Theory and Practice |
| 7. | Sora KIM | Programme Deputy Director and Associate Professor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong |
The Use of CEO Personality in Crisis Communication on Social Media |
| 8. | Spiro K. KIOUSIS | Professor and Executive Associate Dean, College of Journalism and Communications, University of Florida, USA |
In the Eye of Democracy: Mediated Public Diplomacy and the International Agenda Building Influence of the 2014 Hong Kong Protest |
| 9. | David MCKIE | Professor, Management Communication, Waikato Management School, The University of Waikato, New Zealand |
Zeitgeist Strategies: Public Relations, Forging Futures, and Tracking Trends |
| 10. | Augustine PANG | Associate Professor and Programme Director of Master of Mass Communication, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore |
A Broad Stroke or Different Strokes for Different Folks? Examining the Subtleties in Crisis Management Approaches between State-owned Enterprises and Privately-owned Enterprises in China |
| 11. | Bey-ling SHA | Director and Professor, School of Journalism and Media Studies, San Diego State University, USA |
Identity and Political Public Relations: Implications of/for Gender, Race, and Nation |
| 12. | Anbin SHI | Professor and Associate Dean, School of Journalism and Communication, Tsinghua University, China |
The Transcultural Turn of Crisis Communication in the Era of Digital Media: Case Studies and Theoretical Implications from Greater China |
| 13. | Minjung SUNG | Professor and Department Chair, Department of Advertising and Public Relations, Chung Ang University, South Korea |
Using Social Media for Corporate: Comparative Analysis of Communication Strategies on Corporate Weibo and Facebook |
| 14. | Maureen TAYLOR | Director and Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA |
Public Diplomacy and Evolving Health Communication Networks in China: How International Relationships Effect Government-Public Relationships |
| 15. | Ning ZHANG | Professor and Associate Dean, School of Communication and Design, Sun Yat-sen University, China |
Creative Politics: The Policy Participation of Multiple Subjects and The New Political Relationship by The Case of “Meng Hao and the No. 39 Document” |
| 16. | Tina Tianduo Zhang | Ph.D. Student, College of Journalism and Communication, University of Florida, USA | In the Eye of Democracy: Mediated Public Diplomacy and the International Agenda Building Influence of the 2014 Hong Kong Protest |
*Listed in alphabetical order of surname