Spiro K. Kiousis

Professor and Executive Associate Dean,
College of Journalism and Communications,
University of Florida, USA

Dr. Spiro Kiousis is Executive Associate Dean for the College of Journalism and Communications and is a professor of public relations. He holds a B.A. in mass media from the University of San Francisco, an M.A. in media studies from Stanford University, and a Ph.D. in journalism from the University of Texas at Austin. His current research interests include political public relations, political communication, and digital communication. Specifically, this interdisciplinary research explores the interplay among political public relations efforts, news media content, and public opinion in traditional and interactive mass mediated contexts.

Dr. Kiousis has had articles published in several leading journals, including Communication Research, Journal of Communication, the Harvard International Journal of Press/Politics, Mass Communication & Society, Public Relations Review, Communication Yearbook, Communication Education, the International Journal of Public Opinion Research, the International Communication Gazette, Public Relations Journal, Journal of Public Relations Research, Journalism Studies, Journal of Media and Religion, Journal of Political Marketing, Journalism and Mass Communication Quarterly, the Southwestern Mass Communication Journal, Journal of Communication Management, and New Media & Society. He also serves on numerous editorial boards and has presented papers to the International Communication Association, the Association for Education in Journalism and Mass Communication, the National Communication Association, the World Association for Public Opinion Research, the American Association for Public Opinion Research, the Southwest Education Council for Journalism and Mass Communication, and the Public Relations Society of America. He recently co-edited a book with Jesper Stromback (Mid-Sweden University) titled “Political Public Relations: Principles and Applications” (Routledge) http://www.routledge.com/books/details/9780415873819/, as well as co-wrote a book with Max McCombs (University of Texas), Lance Holbert (The Ohio State University), and Wayne Wanta (University of Florida) titled “The News and Public Opinion: Media Effects on Civic Life” (Polity) http://www.polity.co.uk/book.asp?ref=9780745645186.

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Joe Kelly

Vice President,
International Media Affairs,

 Joe Kelly is an award-winning global communications professional. He has served as vice president of corporate communications at Huawei in China since 2012 and is primarily accountable for international and social media for a global technology leader that enjoyed revenue of over $60 billion worldwide in 2015.

Before joining Huawei, he was director of communications at BT in the UK. Before that, he was global director of PR for Marconi and head of communications for Europe for Xerox.

He started his career as a journalist, writing for range of top tier business newspapers in the US and UK, during which time he charted the rise of personal computing and the internet and mobility as they became mainstream elements in the world’s social and economic fabric.


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Christine Y.H. Huang

Programme Director and Professor,
M.S.Sc. in Corporate Communication Programme,
School of Journalism and Communication,
CUHK, Hong Kong

Yi-Hui Huang is Professor of the School of Journalism and Communication at The Chinese University of Hong Kong. She received her Ph.D. in mass communication from the University of Maryland, USA. Dr. Huang’s research interests include public relations management, crisis communication, conflict and negotiation, and cross-cultural communications and relationship. Her research awards include the Best Article Award in Public Relations Scholarship awarded by the National Communication Association, USA, Vice-chancellor’s Exemplary Teaching Award, The Chinese University of Hong Kong, the Distinguished Research Award given by the National Science Council, R.O.C and Top paper award given by the International Communication Association. She has served in the editorial board for Journal of Communication, Communication Theory, Public Relations Review, Journal of Public Relations Research, Asian Journal of Communication, Communication Studies, Journal of Business Ethics, and International Journal of Strategic Communication.


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James Hacking

Senior Vice President,
BlueCurrent Hong Kong


James Hacking is a marketing and communications expert who is in charge of The BlueCurrent Group, an Omnicom agency that delivers to companies and brands effective communications across digital, social and media channels. BlueCurrent Hong Kong’s core work is to help take Asian companies global and to help brands from outside the region enter the marketplace. BlueCurrent also serves as the creative and digital team for FleishmanHillard, helping the global communications firm provide integrated solutions to its clients. Mr. Hacking is a well-known industry commentator on many aspects of marketing and communications and has appeared in the likes of Campaign Asia and on Bloomberg TV.



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Craig E. Carroll


Visiting Scholar
Leonard N. Stern School of Business,
New York University, USA

Craig E. Carroll (Ph.D., University of Texas at Austin) is a visiting scholar at New York University, and on the adjunct faculty at IE University in Madrid, Spain and Singapore Management University in Singapore. He is the editor of three books, Corporate Reputation and the News Media (Routledge, 2010), the Handbook of Communication and Corporate Reputation (Wiley-Blackwell, 2013), and the SAGE Encyclopedia of Corporate Reputation (Sage, in press). He is past chair of the Public Relations division of the International Communication Assocaition.



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