Programme Director and Professor,
M.S.Sc. in Corporate Communication Programme,
School of Journalism and Communication,
CUHK, Hong Kong
Yi-Hui Huang is Professor of the School of Journalism and Communication at The Chinese University of Hong Kong. She received her Ph.D. in mass communication from the University of Maryland, USA. Dr. Huang’s research interests include public relations management, crisis communication, conflict and negotiation, and cross-cultural communications and relationship. Her research awards include the Best Article Award in Public Relations Scholarship awarded by the National Communication Association, USA, Vice-chancellor’s Exemplary Teaching Award, The Chinese University of Hong Kong, the Distinguished Research Award given by the National Science Council, R.O.C and Top paper award given by the International Communication Association. She has served in the editorial board for Journal of Communication, Communication Theory, Public Relations Review, Journal of Public Relations Research, Asian Journal of Communication, Communication Studies, Journal of Business Ethics, and International Journal of Strategic Communication.